Cruxy is a new service that provides tools for the musician and filmmaker to market, distribute and monetize their assets. It was sent to me by a friend in the tech world, where there is apparently a buzz about Cruxy. However, from a music world perspective, they are lacking a credible music community. It is worth keeping an eye on their progress. If they have a solid platform that delivers what it promises, it may catch on.

Here is a description of the company from their ABOUT page:

“Cruxy provides powerful marketing, monetization and performance tools for digital creators, whether filmmakers, musicians or artists of any kind. Cruxy’s tools give artists the power to share their work on Cruxy or across the web using the Cruxy Social Player. Cruxy also gives creators the ability to sell their work as digital downloads. The artist chooses the retail price and the file format. Cruxy registers the work with search engines, generates thumbnails and previews and handles all aspects of the financial transaction. Cruxy also provides a robust set of analytical tools so that creators can track and improve their progress.”

They also help you sell your wares in virtual worlds like Second Life. Included in their services are a real time analysis of your sales and Internet buzz. Valuable information for any band self-managing. And…you can monetize any asset that can be made into a digital file; drum beats, video clips, ringtones, and photos. The Long Tail model for bands is emerging.