The first time I heard about Freemium was on my new favorite blog A VC.
Who knew a Venture Capitalist could be so cool!

I highly recommend reading his article on Freemium and the music business.

“I’ve riffed on the notion of free as a business model frequently on this blog. We’ve even come up with a name for a business model that uses free as its foundational element - ie freemium.

The fact is that the Internet demands a free business model. It’s a network where content flows freely in abundance. Scarcity works great for physical goods, but crumbles in a digital world.” Read more…

Some of us in the music biz have been waiting for something like this to materialize for the last few years. Although this may not be the brass ring - it is an option worth exploring.