Jun 7
Music Sales: Ads in your MP3s
We7 is a company that is taking on the world of FREE music with a new slant. By placing an ad in the digital file, they can make DRM free MP3s available for FREE download AND the artist gets paid. Once the file has been played a few times, the ad disappears. Sounds good, right? Check our their site here - We7.com
Let me know if you like it.
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[...] There is already evidence to support this idea in companies like We7 and the number of media sites integrating ad revenue sharing. Another theory in the article speculates labels will change their stripes and take on more management and publishing roles. This is also a trend we are beginning to see, but I think many of them will come close to shutting down before they make this transition. And by then they will be behind the 8 ball. Terry McBride, who I am usually a big fan of, throws out the idea that consumers might become retailers. I see that as a logistical nightmare. Read the other four theories here Published June 26th, 2007 in Music, Industry politics and Music Sales. [...]
[...] There is already evidence to support this idea in companies like We7 and the number of media sites integrating the model of ad revenue sharing. Another theory in the article speculates labels will change their stripes and take on more management and publishing roles. A solution that makes sense, but not likely to see this in the near future. Terry McBride, who I am usually a big fan of, presents the idea that consumers might become retailers. I see that as a logistical nightmare. Read the other four theories here. Published June 30th, 2007 in Music, Industry politics and Music Sales. [...]