This year I’m doing the rounds at SXSW with Little Radio. It has been two years since I was here with LR, and I’m looking forward to a week of new music and killer parties.

DAY 1:
Jimmy and I arrived mid-afternoon, in the pouring rain. Met up with Dave and the guys from Restaurant and went to the 4 Walls Art Gallery in downtown Austin where we stayed the night. After dinner at Starlight, we made our way to the frrvrr.com launch party at Mohawk. Tokyo Police Club was headlining the party! They have been a favorite of mine for years now, but their stage shows always disappoint. I was optimistic this show would be different, since it is their only SXSW show, but they let me down again.

The party was sponsored by The Onion. That alone should have made people suspicious of frrvrr’s validity. Full page ads and exclusive VIP wristbands in the SXSW bags flamed the fever for frrvrr. Many of my tech pals from LA were pretty stoked to score some special passes and eagerly signed up for the new social network. I had a hard time keeping it to myself that the site, which openly states it will gather all your “webtory” including your medical records and legal filings, and send those to people in the network you have things in common with, was a total hoax!

I did have an opportunity to chat with the charming CEO of The Onion, Sean Mills. Hoping to get an interview with him for Little Radio this week.

Sadly, my pics from the day are too blurry or boring to post. But I will gather more as the week goes on and post lots of pics from the Little Radio parties at the Red Eyed Fly. The line-up is amazing, Autolux, The Ravonettes, The Little Ones, The Black Angels…and so many more.